I am on a quest to tell you about new exciting products that I discover and this is a cool one. What is the “Undress”?
In my interview with Justine Dolorfino, Marketing Manager for The Undress, she describes it as “a fashionable and functional mobile changing room”. The easiest way to describe it is to show you:
1. Who invented the “Undress”?
Dennis and April, the founders of the “Undress” are endurance sports enthusiasts in San Diego, CA. Their team includes runner, yogis, triathletes & cyclists.
2. How did they come up with this idea and why?
During an evening group run, Dennis realized that women were inconveniently changing in their cars, behind towels, or in bushes before and after a run due to a lack of facilities available at their run meet up. Dennis immediately thought, “There must be a better way!”
3. Who is your target customer for the Undress?
A woman who takes care of herself and has pride in her personal, professional, athletic accomplishments. She’s on the go and is looking for a product that can be a daily partner in her active lifestyle.
4. Why do we need an “Undress”?
If you’re always moving from appointment to work or your kids’ schools to the gym to your favorite running path-The Undress is here.
If you’ve ever thought, I could fit in a run after work but don’t have a safe place to change-The Undress is here.
The Undress gives convenience, flexibility, security, and peace of mind to women who want to have it all-not bare it all.
5. When and where will it be available?
Now that the Kickstarter campaign has ended, The Undress will be available from their website. You can add your name and email to their wait list and they will let you know when it comes in. According to the site, there are currently 5 color choices and the Undress sells for $75.
(All info above was provided by Undress via Justine Dolorfino)
As of yet, I have not been able to test out the product myself to give you my honest opinion on the practicality of it. I like the idea of it and I could see the women in my running group using it before and after group runs. I also think it would be great at a race and especially on a relay race like Ragnar.
I’d love the opportunity to try one out myself when they are available to the public.
So what do you think about the Undress? Would you buy one? When would you use it?